Top 5 Social Networking Apps in Nigeria: Q2 2023 Performance

In Q2 2023, the top 5 social networking applications in Nigeria showed diverse performance trends across downloads, revenue, and active users, according to Sensor Tower data.

WhatsApp Messenger saw a remarkable peak in downloads, reaching approximately 269K in the week of May 29. Weekly downloads fluctuated but generally trended upward, starting at around 174K and ending the quarter at 174K. Active users consistently hovered around 43M, peaking at 43.8M in the last week of June. Revenue for the app was minimal, with sporadic earnings peaking at $7 in late March.

Facebook experienced a steady download rate, averaging between 158K and 197K weekly. Active user numbers remained stable, ranging from 21.5M to 21.9M throughout the quarter. Revenue peaked at $974 in early April, with minor fluctuations and a slight decrease to $307 by the end of June.

Telegram Messenger showed consistent growth in downloads, peaking at 124K in the final week of June. Weekly active users varied slightly, with a high of 5.8M in mid-June. Revenue remained relatively stable, peaking at $2.6K in early May and ending the quarter at $1.7K.

Messenger maintained a steady download rate, ranging from 69K to 80K weekly. Active user numbers were consistent, hovering around 12M with minor fluctuations. Notably, the app did not generate any revenue during this period.

Status Saver for WA Story Save saw a significant increase in downloads, peaking at 43K in early June. Active users grew steadily, from 84K in late March to 138K by the end of June. Revenue showed some variability, reaching a high of $325 in both late May and mid-June.

For further insights and detailed analytics, visit Sensor Tower.